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Middle Tennessee State University
 | Position: Coordinator of Marketing
& Development |
| Location: Murfreesboro, TN. |
| Time Frame: May 2002 to June 2006 |
I provided communication and marketing support
to the college's three areas: AODL, PDPE, and Administration. Duties included:
| Working with college leadership team to
develop a marketing plan, including all advertising, merchandising,
publicity, events, and promotions. |
| Creating/implementing the production
schedule and development of five course catalogs, an annual report, two
literary journals, and numerous brochures, pamphlets, posters, and other
marketing materials each year. |
| Initiating projects, thinking strategically,
and executing projects from conception to completion. |
| Serving as the official gatekeeper of the
college's marketing efforts. |
Production Schedule
I planned, created, and implemented a yearly
production schedule for three PDPE catalogs, two AODL catalogs, an annual
report, two literary journals, and numerous brochures, pamphlets, posters, and
other marketing materials. Duties included:
| Meeting with department heads and the
college dean to outline the macro-level goals of the product and semester,
as well as to lock in all deadlines. |
| Developing the production schedule. |
| Meeting with department members to
distribute the schedule and deliver deadlines. |
| Working with members as they compile the
early draft. |
| Working with the Publications & Graphics
Department to convert the draft into a finished, polished product, through a
series of proofs. |
| Working with Printing Services and outside
vendors to mass-produce the product. |
Technology Solutions
I was charged with the daily operations of the
college Web site, providing support to such operational areas as summer school,
evening school, correspondence study, online education, telecourses, noncredit
courses, and more. Duties included:
| Working with two full-time employees and one
student worker to coordinator html development on select areas of the site. |
| Providing standards and procedures for
development, ensuring the integrity of the college's branding. |
| Working with MTSU's Information Technology
Department to verify that all access rights are updated and protected. |
| Ensuring the conversion of course catalogs
and annual reports to html, as well as posting those products online. |
| Working with internal personnel to enable
and maintain secure, online registration for division courses. |
| Creating and maintaining Web work throughout
the site, as needed. |
Collaborating for Success
In order to be successful, meet deadlines, and
still control expenses, a great deal of collaboration was required inside the
college, on campus, and throughout the community. Duties included:
| Working on the college's planning team to
create innovative solutions to problems and marketing needs. |
| Collaborating with the News & Public
Affairs Office to coordinate a monthly radio show with Murfreesboro radio
station WGNS AM Talk Radio. |
| Building quality relationships with key MTSU
departments, including Publications & Graphics, Photographic Services,
and Printing Services, to ensure successful completion of all marketing
deliverables. |
| Working with MTSU radio station WMOT and the
school's communication classes to create cost-effective radio spots and
public service announcements. |
Writing Duties
I conducted such writing duties as: 1) creating
copy for catalogs, annual reports, brochures, etc.; 2) writing columns for
internal MTSU publications; 3) drafting public service announcements; 4)
ghostwriting for the college's dean; and 5) creating/running The Writer's Loft,
MTSU's low-residency certificate in creative writing. Milestones with The
Writer's Loft have included:
| Planning, creating, and launching this new
writing program through the PDPE-portion of the college. |
| Managing and directing a staff of eight
mentors from four states. |
| Building and maintaining strong
relationships with area writers, editors, and literary agents. |
| Editing and producing The Trunk, the
program's semester literary journal. |
| Planning and implementing one panel
discussion and three public readings each semester. |
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